Give each content asset a clear role in the buyer journey
The book develops a content funnel from its structure and customer evidence through the awareness, consideration, and decision stages. It connects lead magnets and educational experiences with email sequences, proof, and conversion pages. Distribution and measurement chapters explain how channel choices, experiments, and feedback can inform the next revision.
The approach helps teams discuss why an asset exists, which buyer question it addresses, and what evidence would indicate that the journey needs improvement.
What you’ll find inside
- Funnel stages and conversion-roadmap planning
- Customer research and dynamic buyer personas
- Awareness content, lead magnets, and nurturing
- Decision-stage pages and supporting proof
- Distribution, gap diagnosis, and experiments
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