Explore customer research, offers, and pricing
The collection starts with the elements of an appealing offer, then turns to customer interviews and a testing system. The final episodes examine the limitations of guessing about a market and the role of pricing. Together, the themes connect customer understanding with offer decisions and ongoing review.
The episodes provide complementary entry points for thinking through an existing offer or the planning behind a new one.
The episodes
- What Makes an Offer Irresistible (and How to Craft Yours)
- How to Conduct Customer Interviews That Actually Drive Results
- The Offer Testing System That Can Transform Your Business
- Why Guessing About Your Market Is Hurting Your Business
- How to Optimize Your Pricing for Maximum Profits





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