Connect concise messages with relevant customer moments
The book introduces promotional, transactional, and informational messaging before examining the structure of a concise text. Segmentation chapters connect customer information with relevance and timing. Other sections discuss consent, opt-out handling, contact-list practices, and the relationship between SMS and a wider marketing program.
The closing chapters bring automation, engagement, analytics, and experimentation together, giving readers a framework for reviewing their approach to customer messaging.
What you’ll find inside
- SMS campaign types and message structure
- Personalization and calls to action
- Audience segments and customer information
- Consent, opt-out, and contact-list topics
- Channel integration and campaign measurement
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