Develop a podcast from positioning to publishing
The book starts with the ideal listener, niche, and positioning before moving into equipment and recording conditions. Content chapters address episode formats, writing for the ear, interviews, editing, and sound. Publishing and growth sections then connect hosting, distribution, promotion, community, and review.
The final material considers how to measure and refine the show over time, including its relationship to a broader content platform and sustainable production.
What you’ll find inside
- Niche, listener, and positioning work
- Recording equipment and environment
- Episode structure, scripts, and interviews
- Editing, publishing, and distribution
- Promotion, community, and performance review
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