Prepare creative for a professional audience
The checklist starts with goals, professional audience segments, and competitor research. It then moves through imagery, typography, brand presentation, and copy choices, including calls to action. Mobile checks address readability and interaction, while testing tasks ask you to define variables, comparison methods, and the measures used to judge the creative.
This structure helps keep creative decisions connected to the audience and campaign objective throughout preparation and review.
What you’ll find inside
- Objectives and audience-segment research
- Professional imagery and brand presentation
- Headlines, copy, and calls to action
- Mobile readability and interaction checks
- Creative variables and A/B test preparation
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