Define a voice your audience can recognize
This book follows the development of a brand voice from its foundations to its everyday use. It distinguishes enduring voice attributes from the tone needed in a particular situation, then explains how audience research informs both. Style-guide sections translate those ideas into writing choices, examples, and processes that teams can use across customer touchpoints.
Later chapters connect voice with storytelling and introduce review practices for keeping the approach relevant as your audience and organization change.
What you’ll find inside
- Voice discovery and authentic attributes
- Audience research and emotional drivers
- Voice-versus-tone distinctions
- Style guides and cross-platform communication
- Storytelling, measurement, and ongoing reviews
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