Content Marketing for Small Businesses

Make your content more relevant to local customers

Content Marketing for Small Businesses begins with objectives and audience understanding, then moves into the practical work of creating and sharing useful content. It connects conversations with customers to stories, local pages, social posts and email.

The book also covers measurement and regular improvement, helping you build a routine you can maintain with the time, budget and tools your business actually has.

What you’ll find inside

• Marketing objectives and useful measures of progress.
• Local audience research through conversations, surveys and listening.
• Smartphone photos, video and authentic business stories.
• Local search, landing pages, social media and email planning.
• Measurement routines and a sustainable content creation habit.