Performance Max Campaign Setup

Check the inputs for a campaign launch

The setup checklist follows the preparation of a Performance Max campaign from business goals to final checks. It covers measurement and resources, then moves into headlines, descriptions, images, and video. Audience-signal preparation sits alongside technical checks for tracking, alerts, and value measurement, followed by a review of creative consistency and data collection.

The format provides a shared reference for coordinating campaign preparation, helping connect the assets being produced with the objectives and measurement plan that give them a purpose.

What you’ll find inside

• Objectives and budget preparation
• Conversion-tracking setup and testing
• Text, image, and video preparation
• Audience-signal inputs
• Creative and technical quality checks