Organize a recurring campaign review
The monitoring checklist brings together the main areas considered during a Performance Max review. It starts with conversions, return on ad spend, acquisition costs, and reach, then examines creative performance and audience-related signals. Budget and technical checks cover spending patterns, tracking, automated rules, and product-feed health where relevant.
The final action-planning section connects the observations with documented tasks, giving campaign owners a repeatable structure for recording changes and organizing the next round of analysis or adjustments.
What you’ll find inside
- Conversion, acquisition-cost, and return measures
- Creative and video-performance review
- Audience and search-term observations
- Budget pacing and technical checks
- Change records and optimization tasks
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