Work through the questions behind your concept
The workbook combines planning templates with exercises about the validation process. It starts with an audience persona, a list of customer problems, and a competitor comparison. Activities then ask readers to identify market gaps, compare research methods, and state the assumptions behind a concept. Further work connects those assumptions with experiments, an initial product, and customer feedback.
The written format creates a working record that can be updated as research challenges your expectations and helps clarify what the next experiment should investigate.
What you’ll find inside
- Buyer personas and customer-problem exercises
- Competitor comparison tables
- Market gaps and research-method review
- Assumption and experiment activities
- MVP and customer-feedback planning
Reviews
There are no reviews yet.