Work through your positioning and public identity
The workbook begins by identifying the elements that currently define your personal brand. Exercises ask you to analyze another entrepreneur’s positioning, gather descriptive feedback from colleagues or clients, and complete a brand SWOT analysis. Further activities connect that reflection with value-proposition development, content planning, social proof, and networking.
The worksheets provide a place to record assumptions and feedback, making it easier to identify gaps between your goals, your message, and the way your expertise is understood.
What you’ll find inside
- Personal-brand element inventory
- Analysis of professional-brand examples
- Colleague and client perception feedback
- Personal-brand SWOT analysis
- Positioning, content, and credibility exercises
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