Connect your expertise with a specific market
The book follows the decisions involved in building a specialized practice. It begins with strengths and market opportunities, then introduces research and practical tests for examining a niche before committing to it. A value-matrix framework helps articulate differentiation, while later chapters explore service offers, pricing considerations, and ways to grow without losing a clear area of focus.
The emphasis on validation and adaptation gives readers a process for revisiting their positioning as they learn more about customers and delivery requirements.
What you’ll find inside
- Strengths and niche-selection criteria
- Market research and opportunity assessment
- Practical validation and pilot offerings
- Value-matrix differentiation
- Service architecture and growth planning
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