Build your marketing plan through practical exercises
The activities begin with identifying an ideal customer and selecting research methods. They then develop a value proposition, consistent voice and measurable objectives. Channel and customer journey exercises connect those foundations with implementation, while review activities encourage you to examine evidence and update the plan as you learn.
Complete the sections using your own business details and use the finished exercises as reference material when planning future campaigns.
What you’ll find inside
- Customer persona and research exercises
- Value proposition and brand voice activities
- SMART marketing goals
- Channel selection and customer journey mapping
- Integrated planning and performance review
Reviews
There are no reviews yet.