Build a more useful local business presence
A business profile needs accurate information and regular attention. This book explains how core details, categories, descriptions and visuals work together, then explores the customer interactions that keep a listing useful. It is written for business owners and marketers who want to understand the different parts of profile management.
Use the chapters to plan your profile, establish a review routine and choose what to monitor as your business changes.
What you’ll find inside
- Account setup and business information
- Categories, services and profile descriptions
- Photo and video content planning
- Customer reviews and professional responses
- Posts, offers and performance analysis
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